The following outlines training modules designed to acclerate learning among key client stakeholders in the principles of digital and social media strategy. Outcomes from the training gives learners actionable knowledge into the planning processes, tools and technologies involved in integrating and aligning digital and social media strategies and tactics with key business objectives. Each course is highly interactive with group excercises, review and discussion of relevant and current case studies, industry stats and handouts – rich with current reference information. Each training module is customized to address the client's strategic business needs.

Training Module: Digital Strategy

The Digital Strategy module covers the impact of technology on the client business. Key areas covered include digital impact on shifts in communication strategy, creating a digital strategy: objective setting, insight generation, leveraging the client’s brand purpose; planning models; measurement of success for focus and optimization. Includes group excercises and reference handout – both in hardcopy and electronic format.

Who Should Attend: Marketing, sales, human resources, executive management and others responsible for integrated the digital and social media channels into the business marketing effort.

Ideal class size: up to 20 delegates.

Level: Basic to intermediate knowledge of digital and social media best practices.

Duration: Full day with lunch break.
 

Training Module: Digital Creative Strategy

The Digital Creative Strategy module covers the impact of technology on extending brand creative strategies to the digital space. Key areas covered include how creativity and technology come together, digital creative planning process; developing a brand purpose; creating a content strategy; learning from digital insight tools; creating user journeys in digital; digital tactics landscape; integration of mobile and social; measurement of success for focus and optimization. Includes group excercises and reference handout – both in hardcopy and electronic format.

Who Should Attend: Creative teams; producers; market research and others responsible for the creative strategy planning, execution, measurement and optimization of a digital and social media presence.

Ideal class size: up to 20 delegates.

Level: Basic to intermediate knowledge of digital and social media best practices.

Duration: Full day with lunch break.
 

 

Training Module: Social Media

The Social Media training module provides an overview of social media stats, trends and strategy; using content to drive social engagement; identifying and managing influencers and consumers within the social media space; principles of social listening and developing actionable insight to drive a strategy. Training framework covers how social media impacts brand target consumers, shapes a meaningful brand purpose in the social space, how to engage and build consumer target participation in branded social media, and how brands can become popular by leveraging the right social media strategies, tactics and engagement practices. Includes group excercises and reference handout – both in hardcopy and electronic format.

Who Should Attend: Account Planners, Client Service, Strategists, Creative Teams; Producers; Market Research and others responsible for integrated social into brand marketing, selling social into client-side management. Ideal class size: up to 20 delegates.

Level: Basic to intermediate knowledge of social media best practices.

Duration: Full day with lunch break.
 

Costs

Costs include customizing training modules presentations, excercises and handouts. All-in fee is $1500 per day; excluding direct travel expenses
 

Please inquire about other training modules offered:

Project Management
Mobile
CRM and Data
Measurement and Analytics
Search and Optimization