Meaningful  engagement with customers requires a clear understanding of their needs. Mapping the business or brand purpose to that creates the  opportunity to redefine products and services in a whole new context that makes life better.

 

Leveraging one's subject   matter expertise and experience through social media creates thought leadership and builds brand value. In large measure this is a content strategy effort that can create a compelling attraction marketing strategy.

 

Adding the digital and social channels to an integrated brand strategy isn't a media strategy. Knowing how the customer engages in specific digital and social platforms and what the conversation is all about makes a business or brand relevant in that space. Or not.

 

The fast changing landscape of digital and social technologies and their strategic value has blind sided many businesses and brands. Training with clear purpose moves learning to action plans designed to achieve specific business and brand objectives.

 

A mobile strategy is not about the device. It's all about being in the right place, at the right time, with the right content for the customer who is mobile. Clear insights and plannning can create a mobile strategy that reaps all the benefits of being there when the customer needs you most.

Social Listening

Social Maturity Modeling

Content Strategy

Tactical Planning

Workflows and Resources

Insights and Measurement

Semantic Web Analysis

Optimization

 

LinkedIn Profiles

Google+ Profiles

LinkedIn Business Pages

 

Social Listening

Brand Purpose Exploratory

Personas Development

Customer Digital Journey

Content Strategy

Tactical Planning

Creative Execution

Insights and Measurement

Semantic Web Analysis

Optimization

 

Digital Strategy

Social Media Strategy

Digital Creative Strategy

Project Management

Mobile

CRM and Data

Measurement and Analytics

Search and Optimization

 

Mobile Design & Development

Mobile Apps

iPhone Applications

iPad Applications

Android Applications